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Volkswagen CEO Herbert Diess on ’60 Minutes’: ‘We have to become relevant in the U.S.’

April 18, 2022
in Parenting
Reading Time: 1 min read
NUdiess60 – TodayHeadline


Diess: We have to decarbonize the world, because climate change is happening. And to decarbonize the automotive sector, the only way — feasible way forward is electrification.

Stahl: You’re going to have to change the engine, the transmission.

Diess: Yes.

Stahl: Even the design. And they say old dogs don’t learn new tricks.

Diess: That’s exactly what we trying.

Stahl: Exactly.

Diess: Yeah. It is a big challenge. And historically there haven’t been too many cases where the successful companies in the old world could demonstrate that they are still successful in the new world.

Stahl: And you have so many competitors in the electrification area.

Diess: Yeah. It’s really the new competitors which are especially challenging for us, no, coming from software background, battery background, Apple being said to entering at some stage, no? Those are probably the competitors we have to take most seriously.

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