Walmart will shop around for an agency to handle its US media business, one of the ad industry’s biggest prizes
Patrick Coffee and Claire Atkinson report that Walmart is shopping for a new agency to handle its US ad-buying business.
The development could be a big hit to advertising giant WPP, which has had the business for four years.
It also comes as Walmart bulks up its own ad business to compete with Amazon, Google, and Facebook.
Read the story.
McDonald’s previously paired with Beyond Meat to offer a plant-based burger in Canada.
McDonald’s
Beyond Meat just signed a multi-year deal with McDonald’s on the McPlant Burger, and said it would also create plant-based menus for Taco Bell, KFC, and Pizza Hut
Beyond Meat signed multi-year deals to supply plant-based foods to McDonald’s and Yum! Brands.
The deal makes Beyond Meat the “preferred” supplier for the patty in McDonald’s new McPlant burger.
It said it would also create a plant-based menu for Yum! Brands’ KFC, Pizza Hut and Taco Bell.
Read the story.
Keir Gilchrist and Nik Dodani appear on “Atypical.”
Beth Dubber/Netflix
Netflix’s diversity study revealed an equity gap behind the scenes, and showed that LGBTQ+ and characters with disabilities are ‘rare’
Netflix revealed the details of a two-year diversity study of the company’s shows and staff.
The on-camera gender gap has closed, but many groups are still underrepresented on and off screen.
Netflix is investing $100 million over the next five years to bring in underrepresented communities.
Read the story.
More stories we’re reading:
Watch Amazon’s anti-union ads that Twitch is removing after saying they should ‘never have been allowed’ (Insider)
SCOTT GALLOWAY: I predict the New York Times will outlive both Facebook and Google – here’s why (Insider)
Disney, NFL sketch renewal terms for ‘Monday Night Football’ (Variety)
Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant (Techcrunch)
AdColony is being acquired for $400 million by Digital Turbine (AdExchanger)
AT&T carves out pay-TV business in deal with TPG (Wall Street Journal)
New York Times columnist David Brooks wrote a blog post for Facebook’s corporate website (BuzzFeed News)
How Marty Baron and Jeff Bezos remade The Washington Post (New York Times)
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