Coachella embraces a competitive spirit as the festival is dubbed the unofficial ‘Influencer Olympics’.
When it comes to global music festivals, none ropes in such an A-List crowd as Coachella Valley Music and Arts. Each year, some of the biggest names in Hollywood, music, entertainment, and social media descend upon the valley for a sun-soaked weekend of music.
This year, you might notice the term ‘Influencer Olympics’ being used to describe the festival. Let’s take a look at its meaning and which social media stars are in attendance this year.
Why is Coachella called the ‘Influencer Olympics’?
Coachella is being dubbed the ‘Influencer Olympics’ as it is considered an essential event for social media influencers to be invited to. Getting a brand invite is a surefire way to get into the high-profile event.
The festival is also considered a melting pot of the latest fashion trends, serving style inspo’ for the rest of summer.
As such, influencers seize the opportunity presented by Coachella to get a truck-load of content. From Instagram snaps to festival vlogs, we’re sure to see a wave of Coachella content over the coming weeks.
Which influencers are at Coachella 2023?
As expected, we have seen a huge turnout of social media stars this first weekend of Coachella (April 14-16). Here are the influencers who have been spotted at the music festival this weekend:
Coachella Queen Vanessa Hudgens misses first festival
Every April, Vanessa Hudgens has descended upon Coachella Valley for the music festival, earning her the title of ‘Coachella Queen’ over the years.
However, this time around, the actress is nowhere to be seen. Hudgens even took to her Instagram Story on Saturday (April 15) to share her disappointment for not being there. “The Coachella FOMO is real,” Hudgens wrote on her Stories, alongside a selfie.
As of yet, it is unclear whether Hudgens will be in attendance over the second weekend. But it certainly gives her ‘Influencer Olympics’ competitors a window of time to claim the crown. Could Emma Chamberlain pip her to this year’s top spot?
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