Starting Monday, January 10, Arby’s will sell its ‘spiciest’ sandwich ever named the Diablo Dare. Here’s how much it will cost you.
The new spicy sandwich comes in two varieties – crispy chicken and smoked brisket.
Arby’s is even set to launch the #ArbysDiabloDare trend on TikTok starting January 18. The fast-food chain has claimed fans can go to TikTok and use a branded effect filter to take on the Diablo Dare sandwich challenge.
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What is the price of Arby’s Diablo Dare sandwich?
The sandwich is available for just $5.99 and includes a free vanilla shake.
Arby’s say the Diablo Dare sandwich is “so spicy, we had to include a free vanilla shake to cool your mouth down between bites.”
The Diablo dare is a limited time sandwich and will only be available until February 6.
What makes the sandwich so ‘spicy’?
Arby’s has revealed that the limited-time sandwich comes with five sources of heat: ghost pepper jack cheese, fire-roasted jalapenos, fiery hot seasoning and Diablo BBQ sauce, served on a red chipotle bun
“This is not a sandwich for the faint of heart,” Arby’s chief marketing officer, Patrick Schwing said in a statement. “Everyone in (the quick-service restaurant industry) says they have a spicy option, but our research tells us that consumers are disappointed by fast-food claims of spicy.”
Schwing further says the American fast-food chain took that “as a challenge by making sure all different types of spicy – the hot, the numbing, and the lingering are combined to make the Diablo Dare a true test of how much heat you can handle.”
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Arby’s TikTok challenge explored
As mentioned earlier, the #ArbysDiabloDare trend will start on January 18.
The challenge will see TikTok users showing how much of the Diablo Dare sandwich they can take before reaching for relief with the vanilla shake.”
However, some users on the Byte-Dance owned platform are already creating videos reviewing Arby’s latest drop.
Despite Arby’s claims of their sandwich being the ‘spiciest’ on the market, many TikTok users who took the challenge found the Diablo Dare to be underwhelming.
However, there were others who felt it was a bit too hot to handle.
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