When Mark Zuckerberg rebranded Facebook to Meta (META) in October 2021, the founder and CEO presented the name change as the next step in the company’s evolution as he sought to bring the metaverse to life.
In a press release at the time, the company said, “Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.”
The idea was that users would eventually work and play in interconnected virtual worlds via 3D avatars using full headsets or high-tech glasses.
Five years and billions of dollars later, that vision appears to have crumbled.
On Wednesday, Meta laid off 1,500 workers from its Reality Labs division, which houses its metaverse business, and shuttered three VR game studios. In December, the company put planned third-party VR headsets from ASUS and Lenovo, which were to run on Meta’s VR operating system, on hold, according to Engadget.
Instead of a “Ready Player One”-style future, Meta is moving some of the savings from its cuts to its smart glasses and wearables business.
A lack of long-term interest from consumers and memes about legless avatars and poor graphics didn’t help the effort.
It’s not the end for the metaverse more broadly. And while Meta appears to be moving away from the technology, it still helped the company in its current push toward AI-powered glasses.
Meta’s metaverse strategy was flawed from the jump. Zuckerberg overhyped what consumers could expect from the move, presenting a flashy video that demonstrated the future possibilities of using headsets to communicate with each other via avatars in 3D worlds, like something out of a science fiction novel.
But that’s not what they got.
“It was an amazing sell at the very beginning. But there [were] just so many things that needed to happen for us to see a fully realized metaverse,” IDC research director of mobile devices Ramon Llamas told Yahoo Finance.
“And if you remember that presentation … Zuckerberg himself came out and said, ‘You know … we’re going to have this great thing called the metaverse. We are also relying on a bunch of innovations and developments that have yet to take place.'”
Meta did become one of the biggest sellers of virtual reality headsets thanks to its Quest line of devices, but its Meta Horizon software platform never truly took off among users.
Couple that with unimpressive graphics, which for some time included legless avatars, and it’s easy to understand Meta’s problem.
