• About Us
  • Contact Us
  • Cookie policy (EU)
  • Home
  • Privacy Policy
  • Video
  • Write for us
Today Headline
  • HOME
  • NEWS
    • POLITICS
    • News for today
    • Borisov news
  • FINANCE
    • Business
    • Insurance
  • Video
  • TECHNOLOGY
  • ENTERPRISE
  • LIFESTYLE
    • TRAVEL
    • HEALTH
    • ENTERTAINMENT
  • AUTOMOTIVE
  • SPORTS
  • Travel and Tourism
  • HOME
  • NEWS
    • POLITICS
    • News for today
    • Borisov news
  • FINANCE
    • Business
    • Insurance
  • Video
  • TECHNOLOGY
  • ENTERPRISE
  • LIFESTYLE
    • TRAVEL
    • HEALTH
    • ENTERTAINMENT
  • AUTOMOTIVE
  • SPORTS
  • Travel and Tourism
No Result
View All Result
TodayHeadline
No Result
View All Result

Why faces are perceived differently by liberals and conservatives

April 11, 2022
in Technology
0
Why faces are perceived differently by liberals and conservatives
0
SHARES
2
VIEWS
Share on FacebookShare on Twitter


A new U of T Scarborough study finds that liberals and conservatives differ in how they perceive dominance in women, which may influence their likelihood to vote them into political office.

“We found that conservatives and liberals read dominance signals differently in the faces of men and women,” says Pankaj Aggarwalprofessor of marketing in the department of management at U of T Scarborough.

“This has some practical implications for politics, gender stereotyping and how we perceive leadership roles in society.”

Aggarwal and co-author Ahreum Maeng, an associate professor at the University of Kansas, looked at the width-to-height-ratio of a face to measure perceptions of dominance. Basically, a person with a wider face is perceived as having a more dominant personality and possessing stronger leadership traits than someone with a narrower face.

In a series of experiments, the researchers found that wider faces in men are perceived as more dominant, but the same perception is less likely for women’s faces.

Political orientation plays a key role

One of the studies involved showing conservatives and liberals the faces of men and women candidates and asking them to rate their likelihood to be elected into political office. Men with wider faces were perceived as more dominant and electable, but the same wasn’t true for women with wider faces.

The researchers found conservatives showed a stronger bias against women’s faces to the point that they were less likely to elect a woman candidate due to a perceived association with lower dominance. Liberals indicated they were more likely to vote for a woman, but like conservatives, they also didn’t perceive women with a wider face as more dominant.

“While there is a gender stereotype effect that does kick in for liberals, it isn’t as strong, and on average they were more likely elect women and think of women as leaders,” says Aggarwal.

He says one reason for this difference may come down to conservatives believing in maintaining social hierarchies, while liberals actively try to override this bias and create a less hierarchical society.

As for why people perceive a wider face as more dominant and worthy of leadership, Aggarwal says the explanation is likely rooted in evolutionary psychology. In traditional societies, men held leadership roles through aggression and were perceived as more dominant.

“Humans have evolved to perceive larger faces as being more dominant, and that perception can be influenced by stereotypes.” He adds that traditionally, men have been perceived as more dominant and aggressive, while women have been stereotyped as more submissive and nurturing.

The research, which will be published in the Journal of the Association for Consumer Researchraises an interesting question about what can be done to counteract this effect. Although gender equality has improved in many societies, women leaders are still nominated less frequently than men. One of the reasons may come down to how people read the facial cues of candidates.

Aggarwal says it’s important to be aware of inherent biases and stereotypes and try to counter them. He said it’s also important not to let them cloud judgement about a candidate’s electability.

“You may be well-intentioned, but these biases can be unconscious,” says Aggarwal, whose research looks at brand anthropomorphism, the idea that human traits are often given to companies and products.

“These biases can be strong, so I think the biggest thing is to be aware and try not to be guided by them.”

COMMENTS: Let us know what you think via Twitter or Facebook

Related

Tags: Conservativesdifferentlyfacesliberalsperceived
Previous Post

FDA warns that raw oysters are at the center of norovirus outbreak

Next Post

‘Act now or 350,000 children will die’

Related Posts

Computer scientists suggest research integrity could be at risk due to AI generated imagery
Technology

Computer scientists suggest research integrity could be at risk due to AI generated imagery

Workflow and example usage. (A)...

Read more
How randomly moving electrons can improve cyber security
Technology

How randomly moving electrons can improve cyber security

The image of the fabricated...

Read more
Team develops mechanism to control actuation, cooling and energy conversion for soft robotics
Technology

Team develops mechanism to control actuation, cooling and energy conversion for soft robotics

A transducer combining liquid crystal...

Read more
Newly developed algorithms raise the bar for autonomous underwater imaging
Technology

Newly developed algorithms raise the bar for autonomous underwater imaging

Credit: Pixabay/CC0 Public Domain Tests...

Read more
Researchers teleport quantum information across rudimentary quantum network
Technology

Researchers teleport quantum information across rudimentary quantum network

Alice, the receiver of the...

Read more
Load More
Next Post
‘Act now or 350,000 children will die’

'Act now or 350,000 children will die'

  • Trending
  • Comments
  • Latest
Six times actors really romped in sex scenes that make 365 DNI look tame

Six times actors really romped in sex scenes that make 365 DNI look tame

Sex/Life fans notice a HUGE editing fail in Adam Demos’ nude shower scene –

Sex/Life fans notice a HUGE editing fail in Adam Demos’ nude shower scene –

Gervonta Davis vs Rolando Romero: Weigh-in Results, Odds & Live Stream

Gervonta Davis vs Rolando Romero: Weigh-in Results, Odds & Live Stream

Horror as goat gives birth to ‘humanoid kid’ with baby-like face

Woman Carrying Pistol Shot Man Who Opened Fire on Party With AR-15-Like Gun

Woman Carrying Pistol Shot Man Who Opened Fire on Party With AR-15-Like Gun

Guess who’s buying stocks? – MarketWatch

Guess who’s buying stocks? – MarketWatch

Trevor Keels Can Still Return to Durham, but He’s Running Out of Time

Trevor Keels Can Still Return to Durham, but He’s Running Out of Time

Sunrise Birthdays (5/27) – Crossroads Today

Sunrise Birthdays (5/27) – Crossroads Today

About Us

Todayheadline the independent news and topics discovery
A home-grown and independent news and topic aggregation . displays breaking news linking to news websites all around the world.

Follow Us

Latest News

Woman Carrying Pistol Shot Man Who Opened Fire on Party With AR-15-Like Gun

Woman Carrying Pistol Shot Man Who Opened Fire on Party With AR-15-Like Gun

Guess who’s buying stocks? – MarketWatch

Guess who’s buying stocks? – MarketWatch

Woman Carrying Pistol Shot Man Who Opened Fire on Party With AR-15-Like Gun

Woman Carrying Pistol Shot Man Who Opened Fire on Party With AR-15-Like Gun

Guess who’s buying stocks? – MarketWatch

Guess who’s buying stocks? – MarketWatch

Trevor Keels Can Still Return to Durham, but He’s Running Out of Time

Trevor Keels Can Still Return to Durham, but He’s Running Out of Time

  • Real Estate
  • Education
  • Parenting
  • Cooking
  • Travel and Tourism
  • Home & Garden
  • Pets
  • Privacy & Policy
  • Contact
  • About

© 2021 All rights are reserved Todayheadline

No Result
View All Result
  • Real Estate
  • Education
  • Parenting
  • Cooking
  • Travel and Tourism
  • Home & Garden
  • Pets
  • Privacy & Policy
  • Contact
  • About

© 2021 All rights are reserved Todayheadline

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Posting....