Should You List In An eLearning Business Directory?
There are countless digital marketing tools at your disposal, but very few are free and targeted for your niche audience. An eLearning business directory helps content providers generate qualified leads and stretch their marketing dollars. You can even create a listing in a matter of minutes thanks to the features checklist and customizable template, or add on a PPC campaign if you’re looking to take it to the next level. However, the perks don’t stop there. Here are 7 reasons why getting listed on an eLearning business directory matters for training solutions providers.
7 Perks Of Getting Listed On An eLearning Business Directory
1. Connect With Qualified Leads
A challenge that many online training companies face is drawing in the right crowd. People might click on your landing page, but you might not cater to their industry or offer the training solutions they need. An exclusive directory for eLearning vendors helps you attract qualified leads. Visitors are already interested in your services or pre-built solutions. That’s why they’re taking the time to research content providers. Then they can use built-in filters to narrow their options, for example, the system only displays companies that offer gamification design or microlearning for conflict management training.
2. Promote Your Industry Expertise
General directories usually include a brief blurb about your training solutions. However, the eLearning Industry directory lets you promote your specialization areas, from employee onboarding and risk management to leadership development and compliance training. You can also include a detailed company overview to explain why your company is a cut above the rest, for example, mention how long you’ve been in business and some of the industry achievements you’ve earned over the years.
3. Build Your Brand Reputation
The eLI directory for eLearning vendors is already established. Visitors know that reviews and ratings are verified, so they keep coming back for more eLearning software and content providers. Thus, a listing can help build your brand reputation by association. You’ve worked hard to expand your online presence and create a name for yourself. As such, you need an online directory that maintains the momentum, instead of getting mixed up with another marketing platform that lacks social proof.
4. Highlight Your Top Selling Training Solutions
More often than not, buyers are looking for specific training solutions. Maybe they need bespoke content or Virtual Reality (VR) training activities for their team. An eLearning business directory allows them to zero in on vendors who meet all their expectations. Likewise, you can promote targeted training solutions that you provide to generate more leads. The list is even divided into different sections, ranging from content authoring to multimedia development, which makes it easy for clients to find exactly what they’re looking for.
5. Drive Traffic To Your Landing Page
Every listing includes a link to your website or landing page. Visitors can contact you for more info and read client success stories, or evaluate your full list of training solutions and support services. In turn, you drive more traffic to your site and improve conversion rates. Leads are more likely to submit RFPs or purchase off-the-shelf solutions if they’ve already come this far. It gives them a chance to familiarize themselves with your brand and verify your credentials. Also, if you launch a listing with PPC, you can upgrade to a CTA button that brings even more benefits.
6. Boost Your SEO
There isn’t any doubt that SEO is essential for business success, but it’s not simply a matter of choosing the right keywords and posting articles or blogs. These marketing tools usually take time to kick in. On the other hand, an online directory ranks higher in search engines because it’s relevant. Plus, it has all the right keywords to draw in qualified leads. When you create a listing, your company gets immediate results. You improve online visibility and SE rankings so that buyers actually see you. No lag time while you wait for social media followers to find your page. Another SEO advantage is not having to create content to increase traffic, as eLearning Industry already takes care of that. Granted, you should still engage with your audience and post value-added articles to enhance SEO.
7. Enhance Your Online Portfolio
An eLearning business directory perks for your portfolio are two-fold. Firstly, you can direct traffic to your portfolio if you want to showcase your work samples straight away. They’ve already seen your training solutions and read your company bio. So, you can link directly to your portfolio and show them what you’ve got. Secondly, more conversions mean more clients, and that leads to more projects you can add to your portfolio. You can even include reviews that they’ve left on your directory listing to build more credibility. Clients are more likely to hire you for their next project if you have a proven track record.
Only the best eLearning vendors get into the exclusive business directory. All companies must register and submit their listings for review. We take fraud prevention seriously because we know that brand credibility is crucial. Clients need to know that they can rely on ratings to help them make the best buying decision. You can also launch a listing with PPC to drive even more traffic to your landing page and add a CTA button. Bids start at just 5 cents and you can adjust your budget at any time.
Have a look at our eLearning content provider directory before you launch your own listing. It gives you the opportunity to showcase your unique selling points and build social proof without digging into your marketing budget.
Download the eBook Perfecting Your PPC Campaign: The Ultimate Guide To Content Provider Directory Listings to launch your listing and achieve PPC success.