TikTok has become a famous platform and now some researchers are convinced that the TikTok brain is a real thing.
Ever since TikTok was launched as a platform, it paved way for people to share short content while bringing up challenges that can be done by several people who use the platform.
Since then, the platform has also given rise to social media influencers like Addison Rae, Charlie D’ Amelio, and others who are famously also known as “TikTokers.” While the platform has gained popularity, the concerns around it have also increased.
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What is “TikTok brain”?
The concept of the TikTok brain started after the Wall Street Journal published an article titled: “TikTok Brain Explained: Why Some Kids Seem Hooked on Social Video Feeds.”
The synopsis for the article reads: “The dopamine rush of endless short videos makes it hard for young viewers to switch their focus to slower-moving activities. ‘We’ve made kids live in a candy store.’”
The article goes on to state that short clips have the tendency to hook the viewers and soon, it becomes addicting as people make it the most important part of their lives.
Is the idea behind TikTok’s brain real?
Just like other things such as video games, television, or movies, the idea behind the TikTok brain is as real as you would want it to be. Researchers have been talking about how social media affects individuals thinking for a long time and with TikTok becoming a famous platform, it does not come as a surprise that it may have a small role to play as well.
In fact, Emma Chamberlain, who had over 10 million followers on TikTok, decided to delete her profile from the platform as she thought it was taking away a lot of time from her life.
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What has Emma Chamberlain said about TikTok?
Emma opened up more about the decision to leave TikTok on her Podcast “Anything Goes.” In it, she said: “I didn’t realize how bad the problem was until I cut TikTok out of my life.”
She continued: “As dumb as it may sound, it has been genuinely a life-changing experience. It’s crazy how much I have realized.” Giving an example of how her life changed after leaving the platform, she said: “It seemed like TikTok kept me entertained in the bed to the point where I would stay in bed so much longer. Within the first few days of deleting TikTok, I stopped laying in bed so much because I would get so bored. It forced me to get and I felt like I was doing more chores.”
You can listen to her entire podcast here.