HMD, the brand behind Human Mobile Devices, has just launched a modular smartphone that aims to deliver a truly personalised experience: the HMD Fusion.
The HMD Fusion features a sleek, industrial-chic design, boasting a durable stainless steel-reinforced plastic body.
Its minimalistic look is a nod to Gen Z’s love for raw, grunge-inspired aesthetics, and the clear Casual Outfit included in the box allows the phone’s innovative design to shine through.
If you prefer a little more flair, there are multiple Casual Outfits available in various colours to add a personal touch, though they’re sold separately.
The body feels solid in hand, and the fact that it’s designed with repairability in mind is a huge plus for sustainability enthusiasts.
The phone is part of HMD’s ‘Fix It Yourself’ initiative, which allows users to easily swap out parts like the screen, battery, and charging port.
This approach not only saves you money but also reduces e-waste, making the phone a step forward in sustainable tech.
Change the “outfit” on the Fusion
Customisation is where the HMD Fusion truly shines. This isn’t just a phone — it’s a canvas. The standout feature is the Smart Outfits, which allow users to transform the phone’s hardware, software and even performance with ease.
These outfits are attached via six specialised pins, making it super simple to change things up depending on your needs or mood.
The Flashy Outfit, which comes free with the phone (valued at Dhs179), is perfect for selfie lovers.
The foldable LED-flash ring is a cool addition, providing the perfect lighting for your selfies with adjustable brightness and colour options through the camera app. Whether you’re after a soft natural glow or a bold, colourful lighting effect, it takes your selfie game to the next level.
Looking ahead, the upcoming Gaming Outfit is another exciting addition. This outfit transforms your HMD Fusion into a portable gaming console, complete with gaming buttons and joysticks, giving you a truly immersive gaming experience.
Plus, if you pick up the Gaming Outfit, you’ll get two months of free cloud gaming with Blacknut, which includes access to over 500 titles. This is perfect for gamers who want to turn their smartphone into a powerhouse of entertainment.
When it comes to cameras, the HMD Fusion is nothing short of impressive. The phone is equipped with a 108MP dual rear camera setup, designed to perform well in various lighting conditions and capture stunning details, whether you’re snapping photos during the day or at night.
The camera excels at speed too, ensuring that you never miss a moment.
For the selfie kings and queens
For selfies, the 50MP front camera will not disappoint. It includes features like Selfie Gestures and Selfie Slow-Mo, giving you plenty of options for creative shots. Whether you’re taking a quick selfie or an action-packed slow-motion video, the HMD Fusion ensures you look your best in every frame.
In an age where digital burnout is becoming a real issue, the HMD Fusion introduces Detox Mode. This feature allows you to take a break from social media and constant notifications by blocking specific apps and contacts. If you’re looking to regain some control over your phone usage, Detox Mode offers a simple, customisable way to disconnect and focus on what truly matters.
The HMD Fusion packs powerful performance under the hood, offering a smooth, lag-free experience whether you’re multitasking, gaming, or streaming. The phone’s versatility and ease of customisation make it a true standout in the crowded smartphone market.
The ability to switch outfits to match your needs — whether you’re in the mood for gaming, a photoshoot, or just a plain old phone call — adds an element of fun and functionality that you won’t find in many other devices.
HMD has clearly put a lot of thought into the environmental impact of the Fusion. The focus on repairability, alongside sustainable manufacturing practices, is a welcome move in a market where device longevity is often an afterthought.
The easy-to-repair design and the company’s emphasis on reusing parts means that this device isn’t just built for performance, but also for a longer life cycle.
The HMD Fusion caters to users who crave personalisation and creativity, with its interchangeable outfits and customisable features.
The powerful cameras, durable design, and forward-thinking sustainability initiatives make it an appealing choice for anyone looking for a phone that’s as unique as they are.
Value for money
At Dhs1,099, it strikes a perfect balance between affordability and innovation.
Whether you’re a selfie enthusiast, a gamer, or someone who simply values a phone that can keep up with your style and needs, the HMD Fusion is a device worth considering.
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