Online dog food platform VetChef has launched the world’s first pet recipe and menu planner “My VetChef”.
The new offering recommends the best nutritious recipes for your dog.
It comes as it was revealed 50% of pets in the UK are now classed as overweight.
TV vet and pet nutrition expert Dr Joe Inglis also recently issued a stark warning about the rising popularity of overweight dogs being celebrated on TikTok.
The expert has warned overweight dogs are far more likely to get cancer, as well as diabetes and osteoarthritis.
My VetChef aims to help people cut back on processed pet food and go homemade instead.
It helps make it easy for people to cook balanced and nutritional meals at home for their pets.
My VetChef will recommend the best-matched recipes for a person’s dog, tailored to their health and dietary needs.
Users can record their preferences, search for recipes by ingredients and save their favourites, making the whole process of home cooking super simple.
What’s even better is that the service is totally free.
Hashtags such as “chonky” dog have recently become a trending search term on apps such as TikTok for overweight dogs.
In fact the search term has been viewed more than 90million times on the social media site.
Dr Joe Inglis also discovered that across Facebook, Instagram and Reddit alone, there are one million members or followers of groups devoted to overweight dogs.
He said he’s worried the trend is “glorifying” overweight pets.
The expert commented: “While it is always a delight to see the joy pets bring, it is worrying that the trend of normalising and glorifying pets that are actually clinically overweight is on the rise.
“The unfortunate reality is that overweight pets are likely to have a lower quality of life, as they are more likely to develop serious health conditions such as diabetes, osteoarthritis and cancer.
“The breeds that seem to be most commonly featured across social media also already have a number of hereditary health problems, which are likely to only be exacerbated by being overweight.”
He concluded: “Our pets rely solely on us as their owners to keep them as fit, healthy and happy as possible, so it is our responsibility to ensure they are getting the right amount of daily exercise, fed a fresh diet that caters to their individual needs and to recognise when they are actually at an unhealthy weight.”