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Xiaomi already entered the car business with the launch of its own SUV under the Redmi brand, a project that was carried out through crowdfunding and in collaboration with other companies and that was also a surprise, since it was the first time that Xiaomi bet on 4-wheeled vehicles. Now, the company is preparing its own electric car to rival Apple.
According to LatePost, the project would be led by Lei Jun, the company’s CEO, who already in 2013 paid a visit to Elon Musk to meet Tesla and who is now working on the Xiaomi Mi Car, which is the name that this vehicle would receive.
For years, the multinational company has entered little or nothing in the automotive business due to the risks it entailed for the company. However, it seems that now could be a good time to start developing it.
China could be one of its big markets since, according to data from the Ministry of Public Security of the Asian country, the number of electric vehicles in the country represented only 1.75% of the total, so there is still room for Xiaomi. Moreover, as is the case in many other countries, a transition to this type of car is being sought.
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Although it has not entered the automotive business, Xiaomi has been investing for years in companies that have to do with this sector and has registered several patents that have to do with assisted driving or driving safety. Some of them even date back to 2015.
We will have to wait to see if Xiaomi finally launches its own electric car, but the project is already underway, and the company is working on developing and manufacturing it. If it is a profitable initiative for the brand, this vehicle will most likely be launched on the market.