Over the last few years, hundreds of new tequilas have hit the market, so being the first to do anything is a challenge. Still, innovation remains a key distinguishing factor for brands in the sector, and what better way to distinguish yourself than launching a liquid that pays homage to the land where it’s made that’s unlike anything that came before it? That’s exactly what 1800 Tequila has done with its newest bottle, GuachiMonton.
1800 GuachiMonton honors the UNESCO World Heritage site Los Guachimontones, the largest Late Formative to Classic period pre-Columbian archaeological site in the state of Jalisco, Mexico. Made with 100 percent blue weber agave that has grown and matured between six to eight years, and sourced from single estate in the lowlands regions of the Tequila Valley, the liquid first matures in a combination of American and French oak barrels for a minimum of 12 months. Following the initial aging process, the liquids are married together and then finished in casks that once held orange tequila liqueur.
The final tequila bursts with citrus complexity. On the nose, it offers orange, honey, caramel, wood, and ripe fruit. The palate is soft and velvety, yet pleasantly bitter, leading to a fresh finish with persistent orange notes.
1800 GuachiMonton comes in a red ceramic trapezoidal-shaped bottle made with a wooden cap inspired by the pyramids and red clay found throughout Los Guachimontones, where communities gathered for ceremonial rituals. In addition to honoring these places with the bottle design, the brand will provide long-term support to conserve the UNESCO site, its museum and the cultural, art and educational initiatives tied to the area.