• Education
    • Higher Education
    • Scholarships & Grants
    • Online Learning
    • School Reforms
    • Research & Innovation
  • Lifestyle
    • Travel
    • Food & Drink
    • Fashion & Beauty
    • Home & Living
    • Relationships & Family
  • Technology & Startups
    • Software & Apps
    • Startup Success Stories
    • Startups & Innovations
    • Tech Regulations
    • Venture Capital
    • Artificial Intelligence
    • Cybersecurity
    • Emerging Technologies
    • Gadgets & Devices
    • Industry Analysis
  • About us
  • Contact
  • Advertise with Us
  • Privacy & Policy
Today Headline
  • Home
  • World News
    • Us & Canada
    • Europe
    • Asia
    • Africa
    • Middle East
  • Politics
    • Elections
    • Political Parties
    • Government Policies
    • International Relations
    • Legislative News
  • Business & Finance
    • Market Trends
    • Stock Market
    • Entrepreneurship
    • Corporate News
    • Economic Policies
  • Science & Environment
    • Space Exploration
    • Climate Change
    • Wildlife & Conservation
    • Environmental Policies
    • Medical Research
  • Health
    • Public Health
    • Mental Health
    • Medical Breakthroughs
    • Fitness & Nutrition
    • Pandemic Updates
  • Sports
    • Football
    • Basketball
    • Tennis
    • Olympics
    • Motorsport
  • Entertainment
    • Movies
    • Music
    • TV & Streaming
    • Celebrity News
    • Awards & Festivals
  • Crime & Justice
    • Court Cases
    • Cybercrime
    • Policing
    • Criminal Investigations
    • Legal Reforms
No Result
View All Result
  • Home
  • World News
    • Us & Canada
    • Europe
    • Asia
    • Africa
    • Middle East
  • Politics
    • Elections
    • Political Parties
    • Government Policies
    • International Relations
    • Legislative News
  • Business & Finance
    • Market Trends
    • Stock Market
    • Entrepreneurship
    • Corporate News
    • Economic Policies
  • Science & Environment
    • Space Exploration
    • Climate Change
    • Wildlife & Conservation
    • Environmental Policies
    • Medical Research
  • Health
    • Public Health
    • Mental Health
    • Medical Breakthroughs
    • Fitness & Nutrition
    • Pandemic Updates
  • Sports
    • Football
    • Basketball
    • Tennis
    • Olympics
    • Motorsport
  • Entertainment
    • Movies
    • Music
    • TV & Streaming
    • Celebrity News
    • Awards & Festivals
  • Crime & Justice
    • Court Cases
    • Cybercrime
    • Policing
    • Criminal Investigations
    • Legal Reforms
No Result
View All Result
Today Headline
No Result
View All Result
Home Science & Environment Environmental Policies

“Brands no longer have to guess” as firms deliver 100% visibility on single-use plastic recycling

May 1, 2025
in Environmental Policies
Reading Time: 3 mins read
A A
0
Interior of materials recovery facility with piles of waste plastic visible in the background and, nearer the camera, a cuboidal structure overlaid upon a waste chute, bearing the Polytag name and logo
7
SHARES
16
VIEWS
Share on FacebookShare on Twitter



Cuboidal enclosure mounted overhead within the layout of a materials recycling facility
One of Polytag’s Plastic Detection Units (PDUs) in use at an MRF.

A major breakthrough for the recycling industry is claimed with the successful detection of 100% of UV-tagged single-use plastic bottles entering one of Europe’s busiest Materials Recycling Facilities (MRF) in France.

The successful project was undertaken by Wales-based technology firm Polytag and global packaging compliance company Citeo.

The collaboration between the two businesses, focused on advancing innovation in the recycling sector, is said to demonstrate the effectiveness of Polytag’s solution in providing insights into the lifecycle of plastic packaging. “Access to accurate barcode-level data will enable brands and retailers to meet Extended Producer Responsibility (EPR) regulations, monitor sustainability initiatives and increase recycling rates,” says an announcement from the firm.

Major brands step up their pursuit of recycling data
The news that Citeo achieved a 100% detection rate follows the recent announcement that UK supermarket chain Waitrose & Partners has joined Biffa, Ocado Retail and Marks & Spencer in supporting Polytag’s Ecotrace programme.

Through the Ecotrace programme, Polytag’s unique Plastic Detection Units (PDUs) have been installed in MRFs across the UK. “This enables brands and retailers to UV Tag their packaging and obtain never-seen-before, real-time insights into the collection and sorting of single-use plastic at recycling centres nationwide,” says the group.

UV Tags proven to be detected on single-use plastics
Citeo detected UV Tags printed using food-safe fluorescent ink applied directly on packaging labels using standard printing methods, including digital, flexographic solvent-based and UV-cure inks. “This low-cost, easy-to-integrate solution does not impact production speed and can be seamlessly incorporated into existing packaging processes.”

Access to never-before-seen data
During its collaboration with Polytag, Citeo said it was able to access barcode-level data captured as UV-tagged items entered the recycling stream and were detected by Polytag’s Detection Units. “Companies applying UV Tags to their packaging will be able to view their own unique data in real time via the Polytag dashboard, providing a comprehensive view of each item’s journey through the recycling process. By sharing this data with supply chain partners, brands and retailers can help drive an industry-wide approach to improving recycling rates.”

Combining this barcode-level data with Polytag’s on-pack QR codes, which are powered by GS1 standards, will provide further benefits, says the firm. It will prepare brands and retailers for the switch from traditional stripy barcodes to QR codes, while also enabling them to tailor consumer marketing initiatives, create innovative loyalty programmes and deliver engaging on-pack instructions.

Alice Rackley, CEO of Polytag, commented:

“Working with a global leader like Citeo and achieving a 100% detection rate in a MRF, operating at normal speed during active operating conditions, is a milestone moment for us, and the wider recycling industry. It demonstrates the undeniable effectiveness of our UV Tags for PET bottles in full-scale facility conditions.

“Our UV Tags, combined with our advanced detection technology, provide an unprecedented level of insight through the supply chain, tagging and tracing every piece of packaging. In this way, Polytag technology empowers businesses to make informed decisions, to optimise their processes and to truly embrace circularity.”

A spokesperson from the Citeo innovation project team added: “Polytag has been selected as part of an innovation project. We want to explore the potential of marking technologies and their impact on sorting performance in live environments. These are the first results we’ve seen and they will enable us to project the use of this new kind of data in packaging sorting.”

Visit https://polytag.io/ for more information.

Tags: brandsdeliverFirmsguesslongerPlasticrecyclingsingleusevisibility
Previous Post

In this city, politics feels like Wrestlemania. Who should we cheer?

Next Post

A 2024 heat wave decimated corals in Australia’s Great Barrier Reef » Yale Climate Connections

Related Posts

When one of the lowest tides of 2025 will hit Seattle, Puget Sound

When one of the lowest tides of 2025 will hit Seattle, Puget Sound

May 23, 2025
6
In Test, A.I. Weather Model Fails to Predict Freak Storm

In Test, A.I. Weather Model Fails to Predict Freak Storm

May 23, 2025
5
Next Post
Creative Commons License

A 2024 heat wave decimated corals in Australia’s Great Barrier Reef » Yale Climate Connections

  • Trending
  • Comments
  • Latest
Family calls for change after B.C. nurse dies by suicide after attacks on the job

Family calls for change after B.C. nurse dies by suicide after attacks on the job

April 2, 2025
Pioneering 3D printing project shares successes

Product reduces TPH levels to non-hazardous status

November 27, 2024

Hospital Mergers Fail to Deliver Better Care or Lower Costs, Study Finds todayheadline

December 31, 2024

Police ID man who died after Corso Italia fight

December 23, 2024
Harris tells supporters 'never give up' and urges peaceful transfer of power

Harris tells supporters ‘never give up’ and urges peaceful transfer of power

0
Des Moines Man Accused Of Shooting Ex-Girlfriend's Mother

Des Moines Man Accused Of Shooting Ex-Girlfriend’s Mother

0

Trump ‘looks forward’ to White House meeting with Biden

0
Catholic voters were critical to Donald Trump’s blowout victory: ‘Harris snubbed us’

Catholic voters were critical to Donald Trump’s blowout victory: ‘Harris snubbed us’

0
Erdogan, Syria's Sharaa hold talks in Istanbul

Erdogan, Syria’s Sharaa hold talks in Istanbul

May 25, 2025
Israeli settlers torch wheat fields near Nablus, farmers suffer heavy losses

‘It’s clear war crimes are taking place’ in Gaza: Irish foreign minister

May 25, 2025
Wrexham 1-0 Mansfield (Nov 9, 2024) Game Analysis - ESPN

Philadelphia vs. Miami (May 24, 2025) Live Score – ESPN

May 25, 2025
Analyst sets eye-popping Tesla stock price target

Analyst sets eye-popping Tesla stock price target todayheadline

May 25, 2025

Recent News

Erdogan, Syria's Sharaa hold talks in Istanbul

Erdogan, Syria’s Sharaa hold talks in Istanbul

May 25, 2025
0
Israeli settlers torch wheat fields near Nablus, farmers suffer heavy losses

‘It’s clear war crimes are taking place’ in Gaza: Irish foreign minister

May 25, 2025
3
Wrexham 1-0 Mansfield (Nov 9, 2024) Game Analysis - ESPN

Philadelphia vs. Miami (May 24, 2025) Live Score – ESPN

May 25, 2025
3
Analyst sets eye-popping Tesla stock price target

Analyst sets eye-popping Tesla stock price target todayheadline

May 25, 2025
3

TodayHeadline is a dynamic news website dedicated to delivering up-to-date and comprehensive news coverage from around the globe.

Follow Us

Browse by Category

  • Africa
  • Asia
  • Basketball
  • Business & Finance
  • Climate Change
  • Crime & Justice
  • Cybersecurity
  • Economic Policies
  • Elections
  • Entertainment
  • Entrepreneurship
  • Environmental Policies
  • Europe
  • Football
  • Gadgets & Devices
  • Health
  • Medical Research
  • Mental Health
  • Middle East
  • Motorsport
  • Olympics
  • Politics
  • Public Health
  • Relationships & Family
  • Science & Environment
  • Software & Apps
  • Space Exploration
  • Sports
  • Stock Market
  • Technology & Startups
  • Tennis
  • Travel
  • Uncategorized
  • Us & Canada
  • Wildlife & Conservation
  • World News

Recent News

Erdogan, Syria's Sharaa hold talks in Istanbul

Erdogan, Syria’s Sharaa hold talks in Istanbul

May 25, 2025
Israeli settlers torch wheat fields near Nablus, farmers suffer heavy losses

‘It’s clear war crimes are taking place’ in Gaza: Irish foreign minister

May 25, 2025
  • Education
  • Lifestyle
  • Technology & Startups
  • About us
  • Contact
  • Advertise with Us
  • Privacy & Policy

© 2024 Todayheadline.co

Welcome Back!

OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Business & Finance
  • Corporate News
  • Economic Policies
  • Entrepreneurship
  • Market Trends
  • Crime & Justice
  • Court Cases
  • Criminal Investigations
  • Cybercrime
  • Legal Reforms
  • Policing
  • Education
  • Higher Education
  • Online Learning
  • Entertainment
  • Awards & Festivals
  • Celebrity News
  • Movies
  • Music
  • Health
  • Fitness & Nutrition
  • Medical Breakthroughs
  • Mental Health
  • Pandemic Updates
  • Lifestyle
  • Fashion & Beauty
  • Food & Drink
  • Home & Living
  • Politics
  • Elections
  • Government Policies
  • International Relations
  • Legislative News
  • Political Parties
  • Africa
  • Asia
  • Europe
  • Middle East
  • Artificial Intelligence
  • Cybersecurity
  • Emerging Technologies
  • Gadgets & Devices
  • Industry Analysis
  • Basketball
  • Football
  • Motorsport
  • Olympics
  • Climate Change
  • Environmental Policies
  • Medical Research
  • Science & Environment
  • Space Exploration
  • Wildlife & Conservation
  • Sports
  • Tennis
  • Technology & Startups
  • Software & Apps
  • Startup Success Stories
  • Startups & Innovations
  • Tech Regulations
  • Venture Capital
  • Uncategorized
  • World News
  • Us & Canada
  • Public Health
  • Relationships & Family
  • Travel
  • Research & Innovation
  • Scholarships & Grants
  • School Reforms
  • Stock Market
  • TV & Streaming
  • Advertise with Us
  • Privacy & Policy
  • About us
  • Contact

© 2024 Todayheadline.co