ALL ADS UP FOR LOAN ARRANGER
Over £100million worth of talent has passed through Norwich’s increasingly successful loan system – including Leicester’s James Maddison and Ben Godfrey of Everton.
Norwich currently have 19 players on loan and the man in charge of the system is former first-team boss Neil Adams, who took charge of the club both in the Premier League and the Championship.
Midfielder Maddison, defender Ben Godfrey and twins Josh and Jacob Murphy all made their mark at Carrow Road before being sold for big money.
Along with current first-team midfielder and England under-21s international Todd Cantwell, they all had successful loan moves under the watchful eye of Adams.
He said: “The club decided that if you send players out on loan – particularly those that you want to develop and players you want to give experience to – you had to do it in a detailed and thorough way.
“You need success stories like Jacob Murphy, Josh Murphy, James Maddison and Ben Godfrey to back it up. If you had gone on loan six years or ago, it might have meant you were finished at the club. Now, when we tell a young player they are ready for a loan it is a pat on the back.
“More and more clubs are using loan managers. We are looking to develop our players and increase their value. We don’t hide away from that.
“In normal circumstances, I watch about 12 games a month. Until March 2020, I would spend a lot of time going to Holland and Belgium.
“Also, we will watch the players’ games on either live links or the videos sent to us from the club. It is a condition of our loan contract that a club must send us footage of every game our player plays within two days.
“I also insist players call me within a couple of hours after every game. It is a five minute catch-up.”
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