(Bloomberg) — Figma Inc. shares are indicated to begin trading at $95 to $100 each, after the design and collaboration software company and some of its backers raised $1.2 billion in one of the year’s most-anticipated US initial public offerings.
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The indications, which are signals from market makers of the level where trading may begin, imply as much as a 203% gain above the IPO price of $33 apiece. The shares were marketed for $30 to $32 per share, after the company increased the range earlier in the week.
The company sold 12.47 million shares in the IPO, which priced Tuesday, while investors including Index Ventures, Greylock Partners and Kleiner Perkins sold 24.46 million shares.
The IPO pricing gave Figma a market value of $16.1 billion, based on the outstanding shares listed in its filings. Accounting for employee stock options and restricted stock units, the company has a fully diluted value of roughly $18.5 billion.
Including restricted stock units for Chief Executive Officer Dylan Field, which are subject to vesting conditions, the fully diluted value would rise above $19 billion.
The figure is likely to rise well above the $20 billion valuation Figma would have fetched in a planned sale to Adobe Inc. that fell apart in 2023.
The shares offered in Figma’s IPO were ultimately more than 40 times oversubscribed, with more than half of the orders receiving no stock, Bloomberg News reported. The robust demand points to a strong open for the first sizable software offering in the US since SailPoint Inc.’s debut in February.
Figma is used to design web and mobile application interfaces. It has expanded its suite of products in an attempt to be more useful for software development and general workplace collaboration.
Like many software firms, Figma charges clients based on the number of users and the kind of seat those users have. It added Dev Mode to the platform in 2023 to enable closer collaboration with developers, and has more recently incorporated AI technology into many of its own tools. This year it introduced Figma Make, an AI-based product that lets the user turn prompts into functional prototypes.
Now that the company is public, “we have to continue to sprint, to push hard, and we can’t let the public markets distract us,” Field said in an interview.
Going public allows Figma to have a big brand moment which centers the importance of design, Field said. “This is a time where we can create tremendous value for our community, our customers, and I think the public market is the right place to do it.”
The company is growing quickly, with a 46% year on year increase in first-quarter revenue.
What Bloomberg Intelligence Says
Figma’s profitability, highlighted by an adjusted gross margin around 92%, tracks above even its most well-established software peers, giving the company ample flexibility to invest in new products and markets.
– Anurag Rana and Andrew Girard, technology analysts
Click here to read the research.
A key question for Figma’s long-term success is whether it can become a tool used pervasively used by office workers beyond designers. The company’s suite of tools is seeing strong adoption by software developers, product managers, and marketers, said Andrew Reed, a partner at Sequoia Capital and a member of Figma’s board.
Sequoia, one of the most storied Silicon Valley venture firms, first invested in Figma in 2019. Around this time, companies were beginning to adopt Figma’s product en masse, Reed said.
The use of AI-focused software creation apps which are potential competitors to Figma, such as Lovable and Bolt, has rapidly increased this year. Weaving AI features through Figma is a top priority, Field said. “We have so much room to explore how we can make great AI products and experiences.”
In a separate interview with Bloomberg TV, Field reiterated his pledge from the IPO filing’s founder letter that the company would pursue M&A at scale.
There’s so much out there which can be applicable to the company in terms of product design and development, he added. “It has to be an amazing team, an amazing asset, and has to be something where we think the team is culturally consistent.”
IPO Volume Climbs
The IPO has lifted the volume of first-time share sales on US exchanges above last year’s pace. There has been more than $21 billion worth of US first-time share sales in the year to date, excluding financial vehicles such as blank-check companies, just behind the $20.2 billion raised in the same period in 2024, data compiled by Bloomberg show.
Demand for Figma’s IPO was likely helped by an order-taking process similar to an auction. Prospective investors in Figma’s offering were asked to precisely state the number of shares they wish to buy and at what price, a person familiar with the matter has said.
Field will continue to control the company with 74.1% of the votes after the IPO through his holdings of Class B shares that have 15 votes each, the filings show.
The CEO and fellow Brown University student Evan Wallace started Figma in 2012. Field attended Brown for two and a half years before accepting a Thiel Fellowship, the Peter Thiel-backed program that provides funding to young entrepreneurs, provided they drop out of school. Figma was widely embraced by designers who warmed to its browser-based interface, replacing previous methods of collaboration involving sharing files individually.
Figma had net income of $44.9 million and revenue of $228 million in the three-month period ended March 31, according to its filings. It reported revenue growth in 2024, though rising operating expenses contributed to a net loss of $732 million for the year.
Adobe, a maker of software for creative professionals, walked away from the deal to buy Figma following clashes with regulators. It paid a $1 billion termination fee.
The offering was led by Morgan Stanley, Goldman Sachs Group Inc., Allen & Co. and JPMorgan Chase & Co. The company’s stock is listed on the New York Stock Exchange under the symbol FIG.
–With assistance from Katie Roof, Natalia Kniazhevich and Eric J. Weiner.
(Updates with indications in first two paragraphs.)
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