Gemma Collins showcased her stunning new look on the set of a mystery photoshoot with Valentino.
The former TOWIE star, 40, uploaded a sultry snap to Instagram on Monday, showing off her trim figure and wearing a leopard-print shirt and red pleated skirt.
She finished off the look with a white blazer, trimmed with black leather, and her hair styled in a chic 1960s-inspired beehive.
“There’s is no better feeling than being dressed head to toe in @maisonvalentino,” Gemma captioned the photo.
And her celebrity friends were quick to compliment her stunning look.
“Gemma darling you look fabulous,” iconic British designer Zandra Rhodes commented, while comedienne Katherine Ryan added: “Icon.”
Some of Gemma’s followers also commented on the star’s similarity to blonde bombshell Diana Dors.
“Are you trying to be the next Diana Dors?” one fan wrote, as another stated: “Look like Diana Dors.”
Her 2.2 million followers speculated if the shot was from her Polyester magazine photoshoot back in June, in which she teased a collaboration with Valentino while wearing several outfits from the luxury Italian brand.
In a post on Instagram, the Essex native posed seductively for the camera with her blonde locks coiffed into a voluminous beehive.
“Cover girl! Today’s shoot working with @polyesterzine for a summer special project with @maisonvalentino. Hair by @jakegallagherhair, makeup by @gracemariaellington, more soon…” she captioned the snap.
Earlier this month, fans will remember Gemma was recently sprawled on the floor of a Valentino store in London during the recent heatwave, as she struggled to stay cool in the soaring temperatures.
The star stripped down to her nude-coloured underwear and lay on the cool marble floor, and shared a cheeky video of the incident with her followers.
During a clip posted to her Instagram Stories, Gemma sent a direct message to Valentino’s designer of branding Yigit Turhan as she complained about the heat while she attended a private fitting.
“Yigit, I hope you don’t mind I’m lying on the stone floor in Valentino. Because it is so hot in London, I cannot tell you,” she said, as staff members laughed in the background.
“But thank God for your stone floor because ‘the candy’ is laying out and cooling down. Honestly, I can’t wait to meet you one day hun,” Gemma added.
(Image: gemmacollins / Instagram)
(Image: gemmacollins / Instagram)
The reality star filmed herself shopping for outfits in the luxury store, and told her followers she needed to be kitted out for a few red carpet events, as well as an upcoming wedding.
Gemma has been a longtime fan of the luxury brand, and even named a piece from her eponymous clothing collection after the fashion house.
The Valentino red satin playsuit, which was emblazoned with cute white hearts, was released in time for Valentine’s Day, and quickly sold out online.
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