Shah Rukh Khan, the undisputed king of Bollywood, has a knack for making headlines with his films and his promotions. The superstar, who has a massive fan following not only UAE but across the globe, has taken his marketing game to a new level by showcasing his trailers on the world’s tallest building, the Burj Khalifa, not once but twice in 2023 with Pathaan and Jawan.
Shah Rukh Khan to light up Bhurj Khalifa with Dunki
An event management company has just announced the arrival of King Khan in their night club in Dubai to celebrate the much anticipated release of Dunki on Sunday, December 17, 2023 and the internet is buzzing with anticipation of the film promotions on the world’s tallest building, the Burj Khalifa, the King Khan style.
(Also read: Dunki: Shah Rukh Khan Shoots A ‘Special’ And ‘Novel’ Peppy Dance Number In Abu Dhabi For Rajkumar Hirani’s Film)
The film’s promotion on the Burj Khalifa is expected to be a spectacular event, as the 828-meter skyscraper will display the film’s poster, trailer and songs on its LED facade. The star is expected to interact with the fans and media from the Dubai mall’s deck, which offers a panoramic view of the mall and tower.
The promotion will be followed by an exclusive party at Sky 2.0, a striking open-air venue in the Dubai Design District. Sky 2.0 is known for its world-class entertainment, ground-breaking technology and exemplary service. The venue will host the stars and their guests for a night of music, dance and fun.
Dunki trailer becomes the highest viewed trailer in 24 hours
Dunki, directed by Rajkumar Hirani, is a comedy drama that revolves around four friends who embark on a journey together to move to UK through illegal methods. The film is one of the most anticipated releases of the year, as it marks the first collaboration of Shah Rukh Khan with Hirani, and also features Taapsee Pannu and Vicky Kaushal in pivotal roles.
Dunki is slated to release on December 21, 2023, and will clash with Prabhas starrer Salaar at the box office over its weekend. The film has already generated a lot of buzz among the fans, who have kick-started the promotions with multiple assets called Dunki drops.
After Dunki Drop 1, 2 and 3, trailer of Dunki, the much-awaited film starring Shah Rukh Khan and directed by Rajkumar Hirani, was released on December 5, 2023.
Evoking heartwarming emotions and exemplifying the beauty of Rajkumar Hirani’s cinema, the video unit took the audience on a whirlwind roller-coaster ride with colorful characters portrayed by an exceptionally talented ensemble cast, including Boman Irani, Taapsee Pannu, Vicky Kaushal, Vikram Kochhar, Anil Grover, and starring alongside Shah Rukh Khan.
Rajkumar Hirani’s heartwarming moments with SRK’s lovable charm are starting to spread its magic as the Dunki trailer has earned 103 million views across all platforms within just 24 hours, this is the highest ever for a single language film!
(Read more here: Dunki Drop 4 Becomes The Highest Viewed Trailer In 24 Hours Garnering 103 million Views Across Platforms, Highest EVER For Hindi Film)
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