Silversea Cruises has announced the promotion of Barbara Muckermann to chief commercial officer (CCO), effective immediately. In her new role, Muckermann, who most recently served as the line’s chief marketing officer, will focus on strengthening the company’s guest-centric approach across the sales and marketing channels to further enhance the cruise experience for the luxury line’s customers.
As part of her expanded responsibilities, Muckermann will oversee all aspects of Silversea’s guest relations, sales and marketing, revenue management functions, strategic communications, and brand recognition. Muckermann’s strategic duties will encompass initiatives that will enhance the customer experience across operations for Silversea Cruises, a subsidiary of the Royal Caribbean Group.
“Barbara has a proven track record of success and is deeply respected across the industry. Her expertise will prove pivotal in strengthening Silversea’s presence on the global stage as the recognized leader in ultra-luxury and expedition travel,” said Roberto Martinoli, president and CEO of Silversea, in a press statement.
Muckermann joined Silversea Cruises in October 2001 and returned in 2016 after stints with multiple luxury and cruise brands starting in 2005. She spearheaded numerous successful marketing campaigns and strategic partnerships, including Silversea’s ongoing collaboration with photographer Steve McCurry. Muckermann also pioneered such product innovations as the Sea and Land Taste (S.A.L.T.) deep-dive culinary program, among others.
An accomplished professional in the luxury travel and hospitality industry, Muckermann brings more than 25 years of experience to her new position. Muckermann is a doctor in political sciences and economics and holds a joint MBA from the London Business School and Colombia University.
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