Brands for Less CEO Toufic Kreidieh
Arabic edutainment platform, Maharat, has unveiled its latest offering — a business masterclass led by Toufic Kreidieh, who is the executive chairman and group CEO of Brands for Less Group.
Known for his strategic leadership and ability to scale businesses, Kreidieh’s masterclass, entitled Building and Growing Your Business, is designed to equip aspiring entrepreneurs and business owners with the essential skills needed to thrive in today’s competitive market.
Maharat, an online learning platform created by Arabs for Arabs, has been redefining education in the region by offering exclusive masterclasses led by some of the Arab world’s most influential figures.
The platform covers a wide range of topics, from music and acting to makeup artistry, home cooking, and professional development.
Among its notable instructors are Ragheb Alama, Kosai Khauli, Rahma Riad, Bassam Fattouh, and Salam Dakkak, all of whom provide unique insights and hands-on expertise to learners.
A step-by-step guide for business success
The latest addition to Maharat’s masterclass series, Kreidieh’s programme is a step-by-step guide that covers key aspects of business development, including understanding market dynamics, setting the right goals, identifying customer needs, and building a strong foundation for sustainable growth. Drawing from his real-world experience, Kreidieh shares practical insights on what it takes to grow a successful business in the region.
“As Maharat continues to grow, our focus remains on providing our users with access to knowledge from the Arab world’s most accomplished figures,” said Arman Khederlarian, CEO of Maharat.
“Toufic Kreidieh’s masterclass is a game changer for ambitious entrepreneurs and anyone in the business world looking to learn what it really takes to build a successful and sustainable business. His experience with Brands for Less exemplifies strategic thinking, perseverance, and innovation, and we are excited to have him join our platform.”
As a self-made entrepreneur, Kreidieh has built Brands for Less into a billion-dollar company with operations in over seven countries and 35 cities. His influence extends beyond his own business ventures. He has also served as a guest on Shark Tank Dubai, where he has mentored and invested in up-and-coming entrepreneurs.
“I firmly believe that business success is not about luck, but about understanding the market, making smart decisions, and being willing to adapt,” said Kreidieh.
“Through this masterclass, I hope to share the lessons I’ve learned along the road so that others can develop businesses that are both successful and sustainable. I’m excited to support Maharat’s mission in empowering and inspiring individuals across the Arab world to reach their full potential.”
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