In this article, we will reveal which are the best tools for analyzing a website. Let’s immediately see the tools that every good web admin should know and use.
1. Chrome Lighthouse
Lighthouse is a Google tool that will help you improve the quality of your web pages. The fastest way to get started with Lighthouse is to install the Chrome plug-in.
The tool can quickly analyze any URL address and produce a complete report divided into the following categories:
PERFORMANCE
In this category, you will find a genuine site performance datasheet: the time taken for the first significant rendering on the page, the time to interact with the site, the speed index, and much more.
PROGRESSIVE WEB APP
As per Nova Seo Services this section analyzes some aspects of the site that can help increase the experience offered to visitors using mobile devices.
To generate the final score, Google analyzes aspects such as the ability to rotate the screen on a mobile device without damaging the site’s functionality. Furthermore, an essential factor in having a higher “score” in this category is the time for the page to be usable by a user with a 3G connection.
ACCESSIBILITY
Here you will find all the information you need to make your site accessible. An area must be viewable on devices such as screen-readers, and above all, it can be viewed by people with disabilities.
BEST PRACTICES
This section will suggest all the tricks you need to pay attention to increase your site’s final performance. You will be penalized, for example, if you have an HTTP domain instead of HTTPS, as it is considered an unsafe alternative. (Google is starting to penalize sites without an SSL certificate)
SEO SCORE
The tool checks the meta tags, title, description, keywords, which are the components that will make you get a good “score” in this last section of the Google report.
If you want to know more about SEO, we recommend that you read this article, in which we have collected a series of tips and tricks that could be very useful to you.
2. Google Analytics
Another tool that I recommend you use to monitor your website is Google Analytics.
After installing the Chrome browser extension, load the page you are analyzing with Analytics and view the following information:
- Metrics: Page views, Unique Page views, Time on Page, Bounce Rate,
- Number of active visitors in real-time
- In-page click analysis, i.e. where users click on the page
3. HotJar
If you want to check the efficiency of the pages, this tool is essential. With HotJar, you can create a heat map ( heatmap ) and view the public interest in some page regions. The device also gives you the ability to record sessions and review them calmly.
4. Google Mobile Test
Today we know that most visits come from mobile, which is why it is essential to have a responsive website, that is, one that is suitable for all mobile devices.
The Google search console provides the Mobile Test, a tool capable of verifying the site’s optimization on smartphones and tablets.
5. Test my site with Google
When analyzing a website, you must also measure its performance in terms of speed and loading, factors that prevent users from abandoning.
To analyze the speed of a website on mobile devices, you can use Test my site with Google. This tool also provides optimization tips.
6. PageSpeed Insights
To analyze page speed more deeply, Google offers another tool for free: PageSpeed Insights.
The results are returned simulating both mobile and desktop access, and each is assigned a different score. In addition to a rating from 0 to 100, the tool will also provide you with a series of suggestions to improve the performance of your web pages: information on the loading times of heavy image hitches with the cache and any slow servers.
7. SimilarWeb
This tool is exciting as it can monitor the traffic on its site and those of competitors.
Scrolling the page, you can view:
- The traffic on the site in the last six months
- The geographical origin of the traffic, the primary sources of traffic, with particular focus on referrals (websites that bring views to the site)
- The top 5 search terms, organic and paid
- Traffic from social networks
- The analysis of sponsored campaigns
- Audience interests and major competing sites.
SimilarWeb offers a free version and a paid version. The first has limited functions but will still allow you to access a series of beneficial information. You can use the tool in a web version or a simple and intuitive user experience, and we recommend installing the practical extension for Google Chrome or Firefox.
Type the site you want to analyze in the browser and click on the SimilarWeb symbol at the top right. A window will open with all the indicators to investigate the site. SimilarWeb is therefore valuable not only to measure the success of your business on the web but also to understand how competitors are moving.
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