The website of Kanye West’s Yeezy fashion brand was offline on Tuesday after it began selling plain white T-shirts with a swastika.
The site displayed the message “Something went wrong” and “This store is unavailable”.
West, who now calls himself Ye, appeared in a commercial for the site that aired in Southern California during the Super Bowl.
In the low-budget ad, the rapper was sitting in what appeared to be a dentist’s chair, flashing a set of diamond-encrusted dentures, and saying he had spent all the money for the commercial on the new teeth.
He told viewers he had filmed the ad on an iPhone and directed them to visit his yeezy.com website.
Immediately after the ad aired, Variety reported, the website had a range of West’s fashionware available, but it changed a short time later and began displaying only a single item – a white T-shirt with a large black swastika on the front, with a US$20 price tag.