Starbucks plans to lay off 1,100 corporate employees globally as its new chairman and chief executive streamlines operations.
In a letter to employees released Monday, CEO Brian Niccol said the company will inform employees who are being laid off by mid-day Tuesday. Starbucks is also eliminating several hundred open and unfilled positions, he added.
“Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration,” Niccol wrote in the letter.
Starbucks has 16,000 corporate support employees worldwide, but that includes some employees who aren’t impacted, like roasting and warehouse staff. Baristas in the company’s stores are not included in the layoffs.
A spokesperson for Starbucks did not confirm whether Canadian employees are impacted by the layoffs, instead directing CBC News to Niccol’s letter.
Niccol said in January that corporate layoffs would be announced by early March. He said all work must be overseen by someone who can make decisions while the the Seattle coffee giant reduces the complexity of its structure and eliminates silos within the company that slow communication.
“Our size and structure can slow us down, with too many layers, managers of small teams and roles focused primarily on co-ordinating work,” Niccol wrote.
Company topped sales expectations in latest quarter
Starbucks hired Niccol last fall to turn around sluggish sales. He has said he wants to improve service times — especially during the morning rush — and re-establish stores as community gathering places.
Niccol is also cutting items from Starbucks’ menu and experimenting with its ordering algorithms to better handle its mix of mobile, drive-thru and in-store orders. Most recently, the company said it would cut some of its least popular beverages, including several Frappuccino variations, one of its tea lattes and its white hot chocolate.
Starbucks’ global same-store sales, or sales at locations open at least a year, fell two per cent in its 2024 fiscal year, which ended Sept. 29, 2024. U.S. customers tired of price increases and growing wait times, and in China, its second-largest market, Starbucks faced growing competition from cheaper rivals.
However, in its most recent quarter, the company topped most sales expectations and Niccol changes that were visible to customers, such as the decision to stop charging extra for non-dairy milk and a streamlining of the menu, boosted store traffic and improved service.
Starbucks shares rose less than two per cent Monday.
