Paolo Banchero’s NIL Valuation Has Exploded After Leading Duke to the Final Four
While every edition of March Madness is full of storylines, the Duke Blue Devils have dominated this year’s tournament. Under ...
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Lincoln Riley: Lack of NIL rules ‘completely’ changes recruiting
Less than a year after the NCAA opened the floodgates for college athletes to be compensated for the use of ...
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Ken Kendrick, Oliver Luck announce creation of Country Roads Trust NIL team
MORGANTOWN — With the sweeping changes to the college sports landscape, perhaps most notably the name, image and likeness ruling ...
Read moreNew NIL fund seeks to pay University of Kentucky athletes
Kentucky wide receiver Wan’Dale Robinson (1) is a client of The Virtus Brand. Silas Walker swalker@herald-leader.com Name, image and likeness ...
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‘Sissy blue’ dig by LSU coach Orgeron leads to UCLA NIL deal
Sissy blue could generate some green for UCLA football players.David Witzling, the Bruins fan whose pregame exchange with Louisiana State ...
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UCLA’s Myles Johnson scores NIL deal with beverage company
Myles Johnson was scrolling through Instagram recently when he came across promoted content from Hint Water. The San Francisco-based beverage ...
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Auburn Quarterback Bo Nix Proactively Contacted His 1st Sponsor, Milo’s Tea, Ahead of the NIL Rule Change
Effective July 1, 2021, the new NIL (name, image, and likeness) law stipulates that college athletes may profit off of ...
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Alabama Quarterback Bryce Young Approaches the $1 Million Mark in NIL Endorsements Says Nick Saban
Even before the University of Alabama and its head football coach Nick Saban arrived for SEC Media Days, they already ...
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COLUMN: How your future Final Four teams could be determined by NIL and deep pockets
COMMENTARY MORGANTOWN, W. Va. — We’re a week into the college business of Name, Image and Likeness (NIL) and — ...
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LeBron James Delivered Ed O’Bannon an Unexpected Assist in His NIL Rights Fight Against the NCAA
July 1 was a gigantic day for former UCLA basketball star Ed O’Bannon. A legal fight O’Bannon started a dozen ...
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