• Education
    • Higher Education
    • Scholarships & Grants
    • Online Learning
    • School Reforms
    • Research & Innovation
  • Lifestyle
    • Travel
    • Food & Drink
    • Fashion & Beauty
    • Home & Living
    • Relationships & Family
  • Technology & Startups
    • Software & Apps
    • Startup Success Stories
    • Startups & Innovations
    • Tech Regulations
    • Venture Capital
    • Artificial Intelligence
    • Cybersecurity
    • Emerging Technologies
    • Gadgets & Devices
    • Industry Analysis
  • About us
  • Contact
  • Advertise with Us
  • Privacy & Policy
Today Headline
  • Home
  • World News
    • Us & Canada
    • Europe
    • Asia
    • Africa
    • Middle East
  • Politics
    • Elections
    • Political Parties
    • Government Policies
    • International Relations
    • Legislative News
  • Business & Finance
    • Market Trends
    • Stock Market
    • Entrepreneurship
    • Corporate News
    • Economic Policies
  • Science & Environment
    • Space Exploration
    • Climate Change
    • Wildlife & Conservation
    • Environmental Policies
    • Medical Research
  • Health
    • Public Health
    • Mental Health
    • Medical Breakthroughs
    • Fitness & Nutrition
    • Pandemic Updates
  • Sports
    • Football
    • Basketball
    • Tennis
    • Olympics
    • Motorsport
  • Entertainment
    • Movies
    • Music
    • TV & Streaming
    • Celebrity News
    • Awards & Festivals
  • Crime & Justice
    • Court Cases
    • Cybercrime
    • Policing
    • Criminal Investigations
    • Legal Reforms
No Result
View All Result
  • Home
  • World News
    • Us & Canada
    • Europe
    • Asia
    • Africa
    • Middle East
  • Politics
    • Elections
    • Political Parties
    • Government Policies
    • International Relations
    • Legislative News
  • Business & Finance
    • Market Trends
    • Stock Market
    • Entrepreneurship
    • Corporate News
    • Economic Policies
  • Science & Environment
    • Space Exploration
    • Climate Change
    • Wildlife & Conservation
    • Environmental Policies
    • Medical Research
  • Health
    • Public Health
    • Mental Health
    • Medical Breakthroughs
    • Fitness & Nutrition
    • Pandemic Updates
  • Sports
    • Football
    • Basketball
    • Tennis
    • Olympics
    • Motorsport
  • Entertainment
    • Movies
    • Music
    • TV & Streaming
    • Celebrity News
    • Awards & Festivals
  • Crime & Justice
    • Court Cases
    • Cybercrime
    • Policing
    • Criminal Investigations
    • Legal Reforms
No Result
View All Result
Today Headline
No Result
View All Result
Home Science & Environment Medical Research

Willow acquires femtech competitor Elvie 

April 7, 2025
in Medical Research
Reading Time: 3 mins read
A A
0
Willow acquires femtech competitor Elvie 
6
SHARES
13
VIEWS
Share on FacebookShare on Twitter



Willow, maker of wearable breast pumps, announced it acquired British femtech company Elvie to scale the companies’ maternal health platforms. 

San Francisco-based Willow offers in-bra breast pumps, pumping accessories and breast care. The company most recently received FDA 510(k) clearance for its breast pump, Willow Generation 3 Breast Pump, in October of last year. 

Elvie offers its own line of breast pumps, pelvic floor care, and a smart bouncer and bassinet for babies, Elvie Rise. 

The companies will combine their offerings to scale the reach of their women’s health medical device offerings. 

“We are happy that the much-loved Elvie brand – with its iconic products and innovation – will continue its journey under Willow’s guidance,” Karim Abdel-Ghaffar Plaza, director at Elvie, said in a statement.

“Elvie has always been committed to dismantling the stigma surrounding women’s health and bringing innovative technology to women, and we are pleased that Elvie and Willow can now continue to tell that story together.”

THE LARGER TREND

According to The Financial Times, Elvie fell into administration before being acquired by Willow, meaning the company was in financial trouble and unable to meet its debt obligations. 

Elvie has reportedly raised more than $186 million since being founded in 2013. Its last reported valuation was $241 million. 

In 2023, Willow filed a lawsuit against Elvie for patent infringement, alleging the company infringed seven U.S. patents. Elvie subsequently countersued Willow, alleging it infringed on four of its patents. The lawsuit was ongoing at the time of Willow’s acquisition of Elvie.

Last year, Willow announced the launch of Ema, a conversational AI tool designed to provide maternal health support to mothers, including assistance with pumping and feeding, mental health and postpartum recovery. 

The company also announced it will be available in-store through Target nationwide, launching its Find Your Flow Feeding Kit exclusively through the retail giant. The kit includes accessories to assist with breastfeeding. 

In 2020, Willow scored $55 million in Series C funding. To date, the company has reportedly raised around $254 million.

Elvie announced the launch of its smart bouncer Elvie Rise at CES in January of this year. Elvie Rise transforms from a bouncer into a bassinet and can be controlled by an app. The company says the transformation allows parents to keep babies in one position without moving them between play and nap time. Elvie Rise also provides parents with insights into their baby’s sleep patterns. 



Willow, maker of wearable breast pumps, announced it acquired British femtech company Elvie to scale the companies’ maternal health platforms. 

San Francisco-based Willow offers in-bra breast pumps, pumping accessories and breast care. The company most recently received FDA 510(k) clearance for its breast pump, Willow Generation 3 Breast Pump, in October of last year. 

Elvie offers its own line of breast pumps, pelvic floor care, and a smart bouncer and bassinet for babies, Elvie Rise. 

The companies will combine their offerings to scale the reach of their women’s health medical device offerings. 

“We are happy that the much-loved Elvie brand – with its iconic products and innovation – will continue its journey under Willow’s guidance,” Karim Abdel-Ghaffar Plaza, director at Elvie, said in a statement.

“Elvie has always been committed to dismantling the stigma surrounding women’s health and bringing innovative technology to women, and we are pleased that Elvie and Willow can now continue to tell that story together.”

THE LARGER TREND

According to The Financial Times, Elvie fell into administration before being acquired by Willow, meaning the company was in financial trouble and unable to meet its debt obligations. 

Elvie has reportedly raised more than $186 million since being founded in 2013. Its last reported valuation was $241 million. 

In 2023, Willow filed a lawsuit against Elvie for patent infringement, alleging the company infringed seven U.S. patents. Elvie subsequently countersued Willow, alleging it infringed on four of its patents. The lawsuit was ongoing at the time of Willow’s acquisition of Elvie.

Last year, Willow announced the launch of Ema, a conversational AI tool designed to provide maternal health support to mothers, including assistance with pumping and feeding, mental health and postpartum recovery. 

The company also announced it will be available in-store through Target nationwide, launching its Find Your Flow Feeding Kit exclusively through the retail giant. The kit includes accessories to assist with breastfeeding. 

In 2020, Willow scored $55 million in Series C funding. To date, the company has reportedly raised around $254 million.

Elvie announced the launch of its smart bouncer Elvie Rise at CES in January of this year. Elvie Rise transforms from a bouncer into a bassinet and can be controlled by an app. The company says the transformation allows parents to keep babies in one position without moving them between play and nap time. Elvie Rise also provides parents with insights into their baby’s sleep patterns. 

Previous Post

What Trump and his administration have said about the tariffs policy currently roiling global markets

Next Post

What are the top 10 states for renewable energy?

Related Posts

genetics

Genetic investigations reveal reason for severe neuropathy after infection

May 25, 2025
4
tired at work

Just three nights of poor sleep might harm your heart: New study

May 25, 2025
9
Next Post
Electric and hybrid vehicle sales set new record

What are the top 10 states for renewable energy?

  • Trending
  • Comments
  • Latest
Family calls for change after B.C. nurse dies by suicide after attacks on the job

Family calls for change after B.C. nurse dies by suicide after attacks on the job

April 2, 2025
Pioneering 3D printing project shares successes

Product reduces TPH levels to non-hazardous status

November 27, 2024

Hospital Mergers Fail to Deliver Better Care or Lower Costs, Study Finds todayheadline

December 31, 2024

Police ID man who died after Corso Italia fight

December 23, 2024
Harris tells supporters 'never give up' and urges peaceful transfer of power

Harris tells supporters ‘never give up’ and urges peaceful transfer of power

0
Des Moines Man Accused Of Shooting Ex-Girlfriend's Mother

Des Moines Man Accused Of Shooting Ex-Girlfriend’s Mother

0

Trump ‘looks forward’ to White House meeting with Biden

0
Catholic voters were critical to Donald Trump’s blowout victory: ‘Harris snubbed us’

Catholic voters were critical to Donald Trump’s blowout victory: ‘Harris snubbed us’

0
Transfer rumors, news: Arsenal make £67m move for Benjamin Sesko

Transfer rumors, news: Arsenal make £67m move for Benjamin Sesko

May 26, 2025
After Chapter 11 bankruptcy, clothing retailer shuts down stores

After Chapter 11 bankruptcy, clothing retailer shuts down stores todayheadline

May 26, 2025
France, Vietnam set to sign dozens of deals as Macron visits Hanoi

France, Vietnam set to sign dozens of deals as Macron visits Hanoi todayheadline

May 26, 2025
We Now Know What Switched The Lights on at The Dawn of Time : ScienceAlert

We Now Know What Switched The Lights on at The Dawn of Time : ScienceAlert todayheadline

May 26, 2025

Recent News

Transfer rumors, news: Arsenal make £67m move for Benjamin Sesko

Transfer rumors, news: Arsenal make £67m move for Benjamin Sesko

May 26, 2025
1
After Chapter 11 bankruptcy, clothing retailer shuts down stores

After Chapter 11 bankruptcy, clothing retailer shuts down stores todayheadline

May 26, 2025
4
France, Vietnam set to sign dozens of deals as Macron visits Hanoi

France, Vietnam set to sign dozens of deals as Macron visits Hanoi todayheadline

May 26, 2025
4
We Now Know What Switched The Lights on at The Dawn of Time : ScienceAlert

We Now Know What Switched The Lights on at The Dawn of Time : ScienceAlert todayheadline

May 26, 2025
3

TodayHeadline is a dynamic news website dedicated to delivering up-to-date and comprehensive news coverage from around the globe.

Follow Us

Browse by Category

  • Africa
  • Asia
  • Basketball
  • Business & Finance
  • Climate Change
  • Crime & Justice
  • Cybersecurity
  • Economic Policies
  • Elections
  • Entertainment
  • Entrepreneurship
  • Environmental Policies
  • Europe
  • Football
  • Gadgets & Devices
  • Health
  • Medical Research
  • Mental Health
  • Middle East
  • Motorsport
  • Olympics
  • Politics
  • Public Health
  • Relationships & Family
  • Science & Environment
  • Software & Apps
  • Space Exploration
  • Sports
  • Stock Market
  • Technology & Startups
  • Tennis
  • Travel
  • Uncategorized
  • Us & Canada
  • Wildlife & Conservation
  • World News

Recent News

Transfer rumors, news: Arsenal make £67m move for Benjamin Sesko

Transfer rumors, news: Arsenal make £67m move for Benjamin Sesko

May 26, 2025
After Chapter 11 bankruptcy, clothing retailer shuts down stores

After Chapter 11 bankruptcy, clothing retailer shuts down stores todayheadline

May 26, 2025
  • Education
  • Lifestyle
  • Technology & Startups
  • About us
  • Contact
  • Advertise with Us
  • Privacy & Policy

© 2024 Todayheadline.co

Welcome Back!

OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Business & Finance
  • Corporate News
  • Economic Policies
  • Entrepreneurship
  • Market Trends
  • Crime & Justice
  • Court Cases
  • Criminal Investigations
  • Cybercrime
  • Legal Reforms
  • Policing
  • Education
  • Higher Education
  • Online Learning
  • Entertainment
  • Awards & Festivals
  • Celebrity News
  • Movies
  • Music
  • Health
  • Fitness & Nutrition
  • Medical Breakthroughs
  • Mental Health
  • Pandemic Updates
  • Lifestyle
  • Fashion & Beauty
  • Food & Drink
  • Home & Living
  • Politics
  • Elections
  • Government Policies
  • International Relations
  • Legislative News
  • Political Parties
  • Africa
  • Asia
  • Europe
  • Middle East
  • Artificial Intelligence
  • Cybersecurity
  • Emerging Technologies
  • Gadgets & Devices
  • Industry Analysis
  • Basketball
  • Football
  • Motorsport
  • Olympics
  • Climate Change
  • Environmental Policies
  • Medical Research
  • Science & Environment
  • Space Exploration
  • Wildlife & Conservation
  • Sports
  • Tennis
  • Technology & Startups
  • Software & Apps
  • Startup Success Stories
  • Startups & Innovations
  • Tech Regulations
  • Venture Capital
  • Uncategorized
  • World News
  • Us & Canada
  • Public Health
  • Relationships & Family
  • Travel
  • Research & Innovation
  • Scholarships & Grants
  • School Reforms
  • Stock Market
  • TV & Streaming
  • Advertise with Us
  • Privacy & Policy
  • About us
  • Contact

© 2024 Todayheadline.co